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Marketing Principles and Practices  

Last Updated: Feb 7, 2014 URL: http://libguides.ramapo.edu/marketingprinciplesandpracticeschung Print Guide RSS Updates

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The purpose of this guide is to provide you with business tools, tips and strategies for locating company data (e.g., market trends, market share, competitors, and current marketing situations) for developing a marketing plan for either a public or private company.

Focusing your Topic

Explore ways on how to locate company profiles and data

Finding  Articles and Company Profiles

Finding company profiles and Scholarly Articles in the libraries Databases

 Finding Books

Locating items in the libraries collection

Evaluating Your Sources

Some tips on how to evaluate the sources you've found

Citing Your Sources

Guides and Resources for citing sources

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